Datsun's Koji Nagano on the design inspiration of the new Go [w/Video]

Nissan has re-launched Datsun as a low-cost brand in New Dehli, India, and will introduce its future car, the Go, in early 2014 before exporting it to Indonesia, Russia and South Africa.

Koji Nagano, Datsun's executive design director, describes the design inspiration for the new Datsun Go in a short video.

Nagano explains how important it was that the team understand the brand's history and what it used to symbolize before focusing on how they could meet customer's expectations in each country.

The team identified keywords such as 'clear' and 'robust' before using them as inspiration during the design process as well as highlighting ways in which the car could be instantly recognizable as a Datsun.

Check out the video on the left to hear more.

By Rufus Thompson